intro

Ivan Yakymenko

Designer · SMM Manager
· AI Content Creator

I design digital experiences, build social media content systems and produce AI-powered video. Based in Poland — open to full-time agency roles and selected freelance projects all over the world.

See my work ↓ View CV

selected work

Projects

Design, social media and AI content across freelance, agency and in-house work.

Web Design

Composer & Pianist Website

Website design for a music composer — built from research up with creative solutions, fully responsive for mobile and desktop. No direct market analogue existed.

Web Design

Composer & Pianist Website

Responsive website and online store for a composer and pianist, bringing original music, digital products and performance bookings into one elegant platform.

Role: Web Designer · UX/UI Designer
Scope: UX Research · Information Architecture · UI Design · UI System · Responsive Design · Online Store · Booking & Contact Flows
Tools: Figma · Lightroom
Year: 2025

Goal

Create a distinctive digital presence for composer and pianist Yuliia Khai that builds recognition, showcases her work and turns interest into action — from sheet music purchases to performance bookings and custom composition requests.

Audience

Music lovers and piano students Amateur and professional musicians Creative professionals seeking original music Event planners and private clients booking live music

Design Approach

The visual direction combines refined minimalism with a warm, artistic feel. Deep violet surfaces, soft ivory accents and cornflower-lilac highlights are paired with elegant typography and subtle musical motifs to create a distinctive identity without distracting from the music.

Gentle animations, icons and micro-interactions support navigation while keeping the experience calm and intuitive.

Key Experience

Explore original compositions and listen via Spotify and YouTube Discover and purchase digital or print sheet music Book live performances Request bespoke compositions Browse selected works by other composers

Deliverables

Responsive desktop + mobile design Custom UI system and visual direction Homepage, music library/shop and service pages Booking, commission and contact flows Product structure for digital + print publications Multilingual-ready content system

Process

Project Discovery→ Audience Research→ Information Architecture→ User Flows→ Visual Direction→ UI System→ Desktop Design→ Responsive Adaptation

Outcome

A cohesive digital platform that brings the composer's personal brand, music catalogue and commercial services into one experience — making her work easier to discover while creating clear paths for purchases, bookings and new client enquiries.

Web Design

Luxury Restaurant Web Design

A concept UI/UX project for a luxury restaurant — elegant minimalism, streamlined booking flow, focus on gastronomy and brand identity.

Web Design

Essenza — Luxury Restaurant Website

Responsive website for a luxury fine-dining restaurant, combining premium brand presentation, menu discovery and table reservations into one refined digital experience.

Role: Web Designer · UX/UI Designer
Scope: UX Research · Information Architecture · UI Design · UI System · Responsive Design · Menu & Wine List · Reservation Flow
Tools: Figma
Year: 2024

Essenza website shown on a laptop mockup

Goal

Create a refined digital experience for Essenza that communicates its premium positioning, showcases the cuisine and atmosphere, and turns interest into reservations through clear and intuitive user journeys.

Audience

Guests aged 25+ who value quality, exclusivity and refined dining experiences Couples looking for romantic and special-occasion dining Professionals planning business dinners and meetings Private clients seeking a premium setting for memorable occasions

Essenza UI kit with colors, typography and interface elements

Design Approach

The visual direction combines refined minimalism with understated luxury. Deep black surfaces, marble-inspired textures, rich red and gold accents, elegant typography and high-impact photography create a sophisticated atmosphere while keeping the interface clear and inviting.

Generous spacing, subtle shadows, icons and restrained micro-interactions support the premium character without competing with the restaurant’s food and interior imagery.

Key Experience

Explore the restaurant, atmosphere and signature dining experience Browse the menu and curated wine selection Discover featured dishes and restaurant highlights Make a table reservation through a clear, intuitive flow Quickly access contact details and essential restaurant information

Deliverables

Responsive desktop + mobile design Custom UI system and visual direction Homepage and restaurant presentation Menu + wine list interfaces Reservation and contact flows Interactive prototype

Process

Project Discovery→ Competitive Research→ Information Architecture→ User Flows→ Visual Direction→ UI System→ Desktop Design→ Responsive Adaptation→ Prototype

Outcome

A cohesive digital experience that brings Essenza’s premium positioning, cuisine and reservation journey into one refined platform — making the restaurant easier to explore while creating clear paths from first impression to table booking.

Brand Design · SMM Design

Specialty Coffee — Brand Identity & Instagram Kit

A conceptual visual identity for a specialty coffee shop, combining a warm premium aesthetic with a flexible brand system for packaging, print and social media.

Brand Design · SMM Design

Specialty Coffee — Brand Identity & Instagram Kit

A conceptual visual identity for a specialty coffee shop, combining a warm premium aesthetic with a flexible brand system for packaging, print and social media.

Role: Brand & Social Media Designer
Scope: Visual Identity · Logo System · Packaging · Instagram
Tools: Illustrator · Figma · Photoshop
Year: 2026

Goal

Develop a recognizable, warm and contemporary identity for a specialty coffee brand — balancing a cozy atmosphere with premium product perception and creating a visual system designed to resonate with a young creative audience.

Process

Research & Moodboard→ Visual Direction→ Identity System→ Brand Applications→ Social Media System

Logo Book

Creative Direction

The identity combines milky neutrals, warm coffee tones and expressive typography to create a refined yet approachable character.

The logo system, graphic elements and layouts were designed to work consistently across packaging, printed materials and social media while maintaining a recognizable visual language.

Social Media System

The brand identity was extended into a cohesive Instagram system designed for launch content. Templates combine lifestyle photography, product-focused layouts and branded graphic elements while keeping the feed visually consistent and adaptable to different content formats.

Deliverables

Primary logo + flexible logo variations Brand guidelines and visual system Coffee packaging + printed applications Instagram kit: 15 posts + 2 stories Copywriting for 3 social posts Print-ready and digital production assets

Outcome

A cohesive brand system that translates consistently from logo and packaging to social media, giving the conceptual coffee shop a recognizable identity ready for both physical and digital touchpoints.

SMM Design

Bean Road — Instagram Visual System

A social media concept for a mobile coffee shop built around the idea of coffee on the go — energetic, approachable and designed for a young urban audience.

SMM Design

Bean Road — Instagram Visual System

A social media concept for a mobile coffee shop built around the idea of coffee on the go — energetic, approachable and designed for a young urban audience.

Role: Social Media Designer
Scope: Visual Concept · Instagram Grid · Content System · Story Design
Project Type: SMM Agency Test Assignment
Year: 2026

Goal

Translate Bean Road’s “coffee on the go” positioning into a recognizable Instagram presence that feels dynamic, friendly and consistent — while keeping coffee, mobility and urban lifestyle at the center of communication.

Visual Approach

Building on the provided brand direction, the social media system combines coffee-inspired browns, soft blue and mint accents, bold typography and recurring graphic elements.

Product close-ups, lifestyle photography and the branded coffee truck create a varied but cohesive feed. Consistent logo placement supports recognition without overpowering the content, while English headlines paired with Ukrainian copy give the communication a contemporary and youthful tone.

Content System

The feed was structured around five recurring content directions:

Product & Coffee Culture · Lifestyle · On the Road · Brand Communication · Eco Values

This balance of product, lifestyle and graphic-led content creates visual rhythm while keeping the system flexible for promotions, location updates and everyday brand communication.

Key Visual Principles

Consistent brand presence across the feed Balance of product, lifestyle and informational content Bold headlines optimized for quick social media consumption Recurring graphic motifs connecting different post formats The coffee truck and urban environment as part of the visual storytelling Eco-related messaging integrated naturally into the content

Deliverables

Instagram launch grid Post visual system Story design for location updates Branded graphic elements Product and lifestyle mockups Visual direction for future social media content

Outcome

A cohesive Instagram system that turns Bean Road’s mobile coffee concept into a clear and recognizable social media identity — connecting product, movement and everyday urban lifestyle within one flexible visual language.

Brand Design

MUSSE — Confectionery Visual Identity

A conceptual visual identity for a contemporary confectionery brand, translating the softness, lightness and playful character of desserts into a recognizable and flexible brand system.

Brand Design

MUSSE — Confectionery Visual Identity

A conceptual visual identity for a contemporary confectionery brand, translating the softness, lightness and playful character of desserts into a recognizable and flexible brand system.

Role: Brand Designer · Logo Designer
Scope: Brand Concept · Logo System · Color Direction · Logo Book · Brand Applications
Tools: Adobe Illustrator · Photoshop
Year: 2026

Overview

MUSSE is a conceptual confectionery brand inspired by soft textures, delicate desserts and contemporary visual culture.

The project focused on creating a complete logo system rather than a standalone mark, with a visual language designed to work across packaging, printed materials and physical brand touchpoints.

Challenge

Create an identity that feels playful and approachable without becoming childish, while still maintaining a polished and memorable character suitable for a modern confectionery brand.

Logo System

The identity is built around soft organic forms and rounded typography inspired by the texture of mousse and cream.

A flexible set of logo variations was created to adapt the brand to different formats — from the primary wordmark and descriptor lockup to compact compositions and a standalone symbol.

Visual Direction

The palette combines deep violet, soft icy blue and clean neutral tones, balancing the playful character of the logo with a more refined confectionery aesthetic.

The contrast between expressive typography and minimal supporting elements helps the brand remain distinctive across different applications.

Brand Applications

The identity was tested across physical brand touchpoints to ensure consistent recognition beyond the logo itself.

The system was adapted for business cards, shopping bags, packaging concepts, uniforms and other printed or digital applications.

Process

Research→ Visual References→ Concept Exploration→ Logo Development→ Logo System→ Visual Guidelines→ Brand Applications→ Logo Book

Deliverables

Primary logo + alternative variations Standalone brand symbol Clear-space and usage guidelines Brand color system Approved logo color combinations Application mockups Business card and shopping bag concepts Uniform application Complete Logo Book

Outcome

A cohesive visual identity that turns the softness and playful character of confectionery into a distinctive brand language — flexible enough to work across packaging, retail environments, printed materials and digital communication.

SMM Management · AI Content

Education Brand Ecosystem

End-to-end SMM and content production for two education brands within one company — across Instagram, TikTok, Facebook and Threads.

SMM Management · AI Content

Education Brand Ecosystem

End-to-end SMM and content production for two education brands within one company — an online tutoring center and an online speech therapy service.

I managed the full organic content cycle across Instagram, TikTok, Facebook and Threads, combining strategy, social design, video production, AI workflows, publishing and performance analysis.

Role: AI Content Creator · SMM Manager
Scope: SMM Strategy · Content Strategy · Content Planning · Social Media Design · AI Video Production · Scriptwriting · Video Editing · Copywriting · Publishing · Analytics · Paid Social Creatives
Platforms: Instagram · TikTok · Facebook · Threads
Year: 2026

Scale at a Glance

2Education Brands

4Social Platforms

15+Videos / Week

50+AI Avatar Videos

Full-cycle content production — from research and concept to publishing and performance analysis.

Content Strategy

Each brand required its own communication system based on audience needs, expertise and business goals.

Research & Goals

↓

Tutoring Center

Expert ContentEducational TopicsLive Teacher VideosNews & TrendsAI ExperimentsPaid Creatives

Speech Therapy

Expert VideosBefore / After CasesEducational CarouselsAI StorytellingPaid Creatives

↓

Instagram · TikTok · Facebook · Threads

↓

Analytics & Iteration — Views · Interactions · Watch Time · Skip Rate

↓

Content Strategy Adjustment

Content Production

I owned the content workflow from initial idea to final publication.

My responsibilities included trend research, content planning, scriptwriting, social design, AI generation, live-video editing, subtitles, copywriting, publishing and adaptation across multiple platforms.

Reels & TikTokCarouselsStatic PostsStoriesLive Expert ContentAI VideosAI AvatarsPaid Social Creatives

Sound Automation

Educational carousel explaining why correct pronunciation of a sound in isolation is only the first step — and how it needs to be gradually integrated into words, sentences and everyday speech.

Speech Development Before School

Awareness carousel showing why postponing speech difficulties until school age can affect learning, communication and a child’s confidence.

AI Content Production

AI was integrated into the production workflow as a tool for scalable content creation, experimentation and advertising storytelling.

For the tutoring center, I built a personalized digital avatar based on a real team member using recorded video, voice samples and HeyGen AI.

The avatar reproduced the person’s appearance, facial expressions, speech patterns and voice, allowing recurring educational and news-based videos to be produced without requiring a new recording session for every publication.

Alongside personalized avatar production, I also worked with non-personalized AI avatars, generated visual scenes and imagery, synthetic voiceovers and AI-assisted video concepts.

Selected personalized avatar materials are not shown due to privacy and internal project restrictions.

Organic AI Content

AI Organic Reel — Speech Therapy

AI-generated organic Reel designed to capture attention through an unexpected visual hook and fact-based storytelling, before naturally connecting the narrative to speech therapy and a final CTA.

Analytics-Driven Strategy

AI content was treated as an experiment to be measured, not an end goal.

I tracked content by format using views, interactions, average watch time and skip rate. The analysis showed that live expert-led videos consistently created stronger retention than recurring AI talking-head formats.

Live Expert Video

~2.2KAverage Views

8.2sAverage Watch Time

56.6%Skip Rate

VS.

AI Talking-Head Video

~0.6–0.8KAverage Views

3.8–4.6sAverage Watch Time

71–76%Skip Rate

Insight: Human-led expert content generated stronger reach and retention, while AI worked better as a supporting format for advertising, storytelling and experimentation.

From AI Experimentation to a Smarter Content Mix

High-Volume AI Content→ Format-by-Format Analysis→ Live Content Showed Stronger Retention→ Strategy Adjustment

QUALITY OVER QUANTITY

The strategy shifted toward live expert content, stronger hooks and fewer but more intentional publications.

AI remained part of the ecosystem for:

Paid CreativesVisual StorytellingExperimental FormatsProduction Acceleration

This was a strategic decision based on available performance data — not a comparison of final results after the new strategy, as the revised content system had not yet accumulated enough data for a full before/after evaluation.

Selected Performance

Speech Therapy Brand

18KPost Views

+82%View Growth

+361Followers

26 Reels + 12 PostsPublished in the First Month

Tutoring Center

12KPost Views

+80%View Growth

+279Followers

25 ReelsPublished after Reactivating the Account

Selected first-month performance results from two education projects managed simultaneously.

Paid Social Creative Production

I was responsible for the creative side of paid campaigns, from the first hook and script to the finished advertising asset.

Creative ConceptsHooksScriptsStatic AdsAI Video AdsEditingCTA Integration

Tutoring Center

AI-generated advertising creative developed from concept and script through generation, voiceover and final editing.

Speech Therapy

AI advertising creative combining emotional storytelling, generated visuals and performance-oriented social media structure.

Educational Product Launch

Alongside ongoing SMM work, I prepared a separate educational mini-course for launch and managed the digital production workflow.

Audience ResearchOffer DevelopmentCourse StructureLaunch BriefLanding PagesPayment IntegrationTelegram Bot CopyAdvertising ConceptsVideo ScriptsEditingProduction Briefs

Desktop landing page mockup for the watercolor sketching course

Mobile landing page mockup showing course benefits

Mobile landing page mockup showing frequently asked questions

Mobile landing page mockup showing the course registration form

LandingWebliumPaymentsWayForPay

I prepared city-specific landing pages, payment infrastructure, campaign messaging, scripts and production materials required for launch.

The complete launch infrastructure was prepared before the project moved into the paid acquisition stage.

Workflow & Collaboration

I worked directly with the company lead, paid media specialist, teachers, speech therapists, speakers and video editors while managing multiple content streams in parallel.

Strategy, scripts, content calendars, approvals, publishing and analytics were organised through Notion, Miro and Meta Business Suite.

Audit & Research→Strategy→Content Planning→Scriptwriting→Production→Design & Editing→Publishing→Analytics→Iteration

Tools

AI & Generation

HeyGen · Luma AI · Flow · ElevenLabs · ChatGPT · Gemini · Recraft · PhotoRoom · NotebookLM · Vizard

Design & Editing

Figma · CapCut

SMM & Workflow

Meta Business Suite · Notion · Miro

Web & Payments

Weblium · WayForPay

Outcome

The project evolved from high-volume AI experimentation into a more deliberate data-informed content system.

By combining SMM strategy, design, live production, AI workflows and continuous performance analysis, I managed a multi-platform ecosystem where AI supported production and experimentation, while authentic expert content became the foundation for trust and retention.

Confidentiality Note

Selected materials are anonymized due to the internal nature of the project. Full social profiles, internal strategy documents and personalized avatar materials are not publicly shown.

Paid media setup and community / DM management were handled separately.

AI Video · SMM

AI Ad Creative — Tutoring Center

AI-generated advertising video created for an online tutoring center as a test assignment for an AI Content Creator / SMM Manager position.

AI Video · SMM

AI Ad Creative — Tutoring Center

AI-generated advertising video created for an online tutoring center as a test assignment for an AI Content Creator / SMM Manager position.

The project covered the full creative workflow — from concept development and scriptwriting to AI video generation, voiceover and final editing.

Role: AI Content Creator · SMM Creative Designer
Scope: Creative Concept · Scriptwriting · Prompt Development · AI Video Generation · Voiceover · Editing · Ad Creative Production
Tools: Luma AI · ElevenLabs · CapCut · ChatGPT
Project Type: Hiring Test Assignment
Year: 2026

Goal

Create an attention-grabbing advertising video for the Ukrainian market that communicates a familiar educational pain point in a clear, emotional and relatable way.

The creative needed to work as a performance-oriented social media ad, combining a strong opening scene, simple storytelling and a message relevant to parents and students.

Creative Approach

The video was developed as a short narrative rather than a purely promotional ad.

AI-generated scenes were used to build the visual story, while the script, pacing and voiceover were structured to keep the message easy to follow and emotionally engaging.

The final creative combines AI-generated visuals, synthetic voiceover and dynamic editing into one cohesive advertising format.

Process

Concept→ Script→ Prompt Development→ AI Generation→ Voiceover→ Editing→ Final Ad Creative

Outcome

The project was completed as part of the hiring process and resulted in an offer to join the team.

It became a practical example of combining SMM thinking, advertising storytelling and AI production tools within one end-to-end creative workflow.

AI Video · SMM

AI Ad Creative — Speech Therapy

AI-generated advertising creative developed for an online speech therapy service through emotional storytelling and a relatable parent–child situation.

AI Video · SMM

AI Ad Creative — Speech Therapy #2

AI-generated advertising creative built around a real-life communication problem that becomes more noticeable outside the home.

AI Video · SMM

AI Organic Reel — Speech Therapy

AI-generated organic Reel combining an unexpected visual hook, fact-based storytelling and a natural transition to speech development.

AI Video · SMM

AI Ad Creative — Tutoring Center

AI-generated advertising creative built around a relatable student struggle and emotional storytelling for an online tutoring center.

AI Avatar

AI Avatar Reel — Why Children Need Speech Therapy

Educational organic Reel expanding parents’ understanding of when children may need speech therapy support.

AI Avatar

AI Avatar Reel — The Problem Isn’t Always Knowledge

An awareness-focused organic Reel connecting everyday communication behavior with speech development.

Lead Hunters social media creative — Activate Your Growth

SMM Design · Motion

Lead Hunters — Social Media Creative Concept

Hiring test assignment translating an agency brand into bold static and motion social media creatives.

SMM Design · Motion

Lead Hunters — Social Media Creative Concept

Hiring test assignment created for Lead Hunters, a digital marketing agency, with full creative freedom to develop a social media concept within the existing brand identity.

The goal was to translate the agency’s positioning into bold, high-impact visuals that communicate growth, strategy and performance while staying recognizable within the Lead Hunters visual system.

Role: SMM Designer · Content Designer · Motion Designer
Scope: Creative Concept · Art Direction · Social Media Design · Advertising Creative · Typography · Visual Composition · Motion Design · Video Editing
Tools: Figma · GPT Image 2.0 · CapCut
Year: 2026

Creative Direction

I developed a visual direction built around the idea that growth is not a single action — it is a connected system.

The iceberg metaphor visualizes the strategic work behind visible business growth, combining branding, content, SMM, advertising, analytics, websites and SEO into one system.

The second concept turns the agency’s positioning into a more direct, action-oriented visual using strong typography, a digital interface metaphor and a clear CTA.

Visual 01

Growth Isn’t Magic. It’s a System.

Conceptual social media creative using an iceberg metaphor to reveal the strategy, content, analytics and digital infrastructure behind visible business growth.

Lead Hunters iceberg creative showing the system behind business growth

Visual 02

Activate Your Growth

CTA-driven creative designed around a digital activation metaphor, presenting Lead Hunters as the system connecting strategy, creative and performance.

Motion Adaptation

The iceberg concept was also developed into a short vertical motion creative.

The animation gradually reveals the hidden layers of the system — moving from the visible result to the strategic elements underneath — before closing with the Lead Hunters positioning.

Process

Brand Review→ Concept Development→ Visual Metaphor→ Art Direction→ Static Design→ Motion Adaptation→ Final Delivery

Outcome

The test assignment was successfully completed and led to an offer to join Lead Hunters.

I currently work with the agency on social media content and creative production, including social design, publishing, static and video advertising creatives, and content management across Instagram and Facebook.

Due to NDA restrictions, client-specific projects created inside the agency are not publicly displayed.

Industry Experience

Edible Oils & Foodservice · Steel Manufacturing · Metal Products

NDA Note

Client names, internal materials and agency client work are excluded from the portfolio in accordance with a signed NDA.

Poster Design

Experimental Poster Series

A personal visual exploration focused on editorial composition, expressive typography and conceptual storytelling through a series of monochrome posters.

Poster Design

Experimental Poster Series

A personal visual exploration focused on editorial composition, expressive typography and conceptual storytelling through a series of monochrome posters.

The project became a way to translate a personal period of change, self-exploration and shifting perspectives into visual form — combining design practice with ideas and imagery that feel personally meaningful.

Role: Graphic Designer · Visual Designer
Scope: Concept Development · Art Direction · Typography · Layout · Image Composition
Tools: Figma · Adobe Photoshop · Illustrator
Year: 2026
Project Type: Personal Design Exploration

Concept

The series explores themes of identity, transformation, resilience and personal growth.

Each poster represents a different emotional state or perspective — from questioning and uncertainty to transformation and inner strength. Together, they form a loose visual narrative around change and becoming.

Visual Approach

A monochrome palette, surreal imagery and dramatic typography were used to create a strong and consistent visual language across the series.

Recurring elements are intentionally personal: mountains represent strength, challenge and my connection to nature, while cosmic and organic imagery reflects ideas of identity, movement and transformation.

Each composition was developed as an individual concept while maintaining shared principles of contrast, hierarchy, scale and visual tension.

Series Narrative

WHO AM I → REBIRTH → MOUNTAIN

A visual progression from self-questioning to transformation and resilience.

about

About

I'm Ivan — a multidisciplinary designer, SMM manager and AI content creator based in Poland. I combine design, social media and AI production to take projects from research and concept to content, publication and analysis. I use AI to accelerate production while keeping creative direction and final decisions under my control.

Design

UI/UX Design Web Design AI Web Design Graphic Design Brand Identity Social Media Design

SMM & Content

Content Strategy Scriptwriting Content Planning Copywriting Trend Research Analytics Paid Social Creatives

AI & Video

AI Video Generation AI Avatars Video Editing AI Voiceover Ad Creative Production AI Prompting

View CV →

Tools

Figma Photoshop Illustrator Lightroom CapCut Flow HeyGen ElevenLabs ChatGPT Gemini Claude Notion Miro Meta Business Suite Recraft PhotoRoom NotebookLM Canva HTML · CSS

Languages

Ukrainian — native English — B2 Polish — B2 Russian — C2

Background

South East Technological University (SETU) Interactive Digital Art & Design · Ireland · 2025–2026

Regionalne Centrum Edukacji Zawodowej (RCEZ) Programming · Poland · 2022–2025

Genius Space Courses Web Design · SMM · Graphic Design · 2024–2026

View CV →

contact

Let's work together

Open to full-time roles in Poland and internationally, and available for freelance projects.